Collect
Booth-level fieldwork captures local issues, voter perspectives, and the realities behind the numbers.
Political research and strategy across India
Shaping politics.
Driving change.
Ellora Research Analytica (ERA) turns field research, electoral data, and on-ground intelligence into strategy for political parties, candidates, and elected representatives across India.
Independent thinking. On-ground understanding.RESEARCH / STRATEGY / IMPACT
51
Assembly constituencies
studied to date
600
Potential candidates vetted
in 20 days, Andhra Pradesh
16
District presidents appointed
in Arunachal Pradesh
200
Booth-level volunteers trained
in Karnataka
01 / Our approach
Evidence first.
Strategy second.
Good strategy starts with listening. We connect what people tell us on the ground with what the electoral record reveals.
Validate
Survey findings are checked against official election records, including Form-20 booth results.
Model
Statistical analysis separates individual attitudes from local context, revealing patterns that matter.
Act
Evidence becomes clear priorities for organisation, communication, and campaign execution.
Every recommendation should trace back to a booth, a number, and a source.
02 / What we do
Six disciplines.
One evidence base.
Focused support for a specific challenge, or an integrated engagement from research through execution.
01Research & AnalysisUnderstand every booth.
See the bigger picture.
Primary research and electoral analysis that give strategy a firm foundation.
- Booth-level surveys and voter perspectives
- Election history and Form-20 swing analysis
- Voter segmentation and booth classification
02Political IntelligenceListen to the ground.
Understand what is changing.
A grounded understanding of local issues, public sentiment, and political organisation.
- Constituency report cards and candidate assessment
- Door-to-door and tele-calling surveys
- Interactive Voice Response surveys
03Integrated MediaA coherent message.
Across every channel.
Communication shaped by research and refined through performance and feedback.
- Daily media monitoring and narrative analysis
- Digital content and social media management
- Press liaison and advertising campaigns
04Campaign & Crisis
ManagementA clear plan.
The capability to deliver it.
Strategy translated into coordinated activity, with the flexibility to respond as circumstances change.
- Campaign blueprints matched to priorities and budgets
- Rallies, public events, and execution support
- Crisis response and continuous field feedback
05Political BrandingDefine your identity.
Make your position clear.
A distinctive public identity rooted in the values of a party or candidate.
- Party identity and positioning
- Candidate branding and political communication
- Public image and reputation management
06Organisational
RestructuringBuild stronger structures.
From leadership to the booth.
Practical support to strengthen how political organisations function on the ground.
- Organisational assessment and restructuring
- Leadership, district, and booth-level networks
- Revamp, rejuvenation, and operational improvement
03 / Selected work
Where evidence
meets the ground.
Different political contexts. Different assignments. The same commitment to understanding the ground and doing the work.
Arunachal Pradesh / NCP (Ajit Pawar)
Building an organisation
from the ground up.
Working alongside the State President, ERA helped establish the party's organisation, connect district leadership, and build a presence at booth level.
16district presidents
5party offices
3frontal wings
Reported result Victory in Lekang
Andhra Pradesh / Liberation Congress
Finding candidates.
Building capability.
Through the Vijay Calls campaign, ERA identified and vetted potential candidates, recruited a statewide volunteer network, and built the party's digital presence.
600candidates vetted
in 20 days
in 20 days
800volunteers
recruited
recruited
32.8Ksubscribers built
during the engagement
during the engagement
Karnataka / Office of K.J. George
Skills that stay
with the team.
A three-day social media workshop, 10–12 April 2025, equipped 200 booth-level volunteers with practical digital campaign skills.
Tamil Nadu / Constituency research
Local understanding.
Constituency by constituency.
In-depth surveys across 24 Assembly constituencies, with findings validated against official election results.
A growing body of fieldwork
Selected research
experience.
Our research capability extends across India. These locations show studies completed to date.
51Assembly constituencies
across five states and union territories
across five states and union territories
From preliminary mapping to in-depth surveys, each assignment begins with the question the research needs to answer.
RESEARCH TO DATECONSTITUENCIES
In-depth constituency surveys
Preliminary studies and mapping
Comprehensive constituency studies
Deep-dive surveys · 2,000 samples each
Comprehensive constituency study
Tamil Nadu
In-depth surveys across 24 Assembly constituencies, validated against official election results.
Source: ERA company profile, 2026. Counts reflect different study scopes.
04 / The people behind ERA
Three partners.
One shared conviction.
Political research, field intelligence, and campaign experience brought together in one practice.
Director
Dr. Omprakash
Mahato
Campaign design · Political branding
Social media strategy
Meet Omprakash
A political consultant and academic with an M.A., M.Phil., and Ph.D. in Political Science from Jawaharlal Nehru University.
During 2022–23, he worked with DesignBoxed on Indian National Congress campaigns for the Karnataka and Rajasthan Assembly elections. At ERA, he leads campaign design, political branding, and social media strategy.
Director
Lakka Chandra
Kanth
Survey operations · Political intelligence
Social media management
Meet Chandra
A political consultant with an M.Tech and M.A. from Pondicherry University, and experience in political intelligence, communication, and grassroots organisation.
His experience includes the Aam Aadmi Party's 2022 Goa campaign and building a Political Intelligence Unit at Showtime Consulting in 2022–23. At ERA, he leads survey operations, political intelligence, and social media management.
Director
Dr. Ashok S
Research design · Booth-level analytics
Quantitative analysis
Meet Ashok
A political researcher with a Ph.D. from Pondicherry University and an M.A. from Jawaharlal Nehru University.
In 2023, he worked with I-PAC on Trinamool Congress campaigns in Meghalaya and West Bengal. At ERA, he leads research design and analysis, including survey methodology, validation against official results, and statistical modelling.
We believe political strategy should advance equality, representation, dignity, and opportunity.
A shared commitment as Ambedkarites and Periyarists.Parties our directors
have worked with.
Experience before and since
the founding of ERA.
Working with ERA
A few things
worth knowing.
Research-led support, shaped around your assignment.
What does Ellora Research Analytica do?
Ellora Research Analytica (ERA) is a political research and strategy consultancy serving political parties, candidates, and elected representatives in India. Its six services cover research and analysis, political intelligence, integrated media, campaign and crisis management, political branding, and organisational restructuring.
Can ERA work outside the states shown here?
Yes. ERA can undertake assignments anywhere in India. The 51 Assembly constituencies across Tamil Nadu, Maharashtra, Arunachal Pradesh, Puducherry, and Telangana describe research completed to date, rather than the limits of its service area. These assignments include different study scopes, as shown in the research breakdown.
How does ERA turn research into recommendations?
ERA combines booth-level fieldwork and voter perspectives with electoral records, including Form-20 results. The team validates findings, analyses patterns, and translates the evidence into priorities for organisation, communication, and campaign execution.
How can we discuss an assignment?
Use the contact form or email info@eranalytica.com. Share your research or campaign requirements, the location, and your timeline so ERA can discuss the scope with you.
05 / Start a conversation
Let's discuss your
next assignment.
For research, campaign strategy, and organisational support anywhere in India, tell us what you have in mind.
Prefer to reach us directly?
info@eranalytica.comCall us
+91 98718 17853+91 73965 03616+91 97132 98748